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Coverage Is Opinion. Structure Is Signal: A Producer’s Guide to Narrative Data

Producers don’t have a script problem. They have a decision problem. Every slate meeting asks the same hard questions: •⁠ ⁠Which project gets the next rewrite budget? •⁠ ⁠Which script is ready to package? •⁠ ⁠Which one is promising, but structurally not there yet? Most teams answer with some mix of instinct,

The Three Things That Define Great Storytelling

There are three things that define the strength of a narrative, and only one of them is the story itself. The story is contextual. Only a human being can decide whether it is worth telling. But once you have that validation, the question becomes whether the structure and arc actually

Lessons from a Koi Farm

Whenever the world feels chaotic, I look for patterns in analogs and parallels that might give a sense of direction. There's so much talk about abundance and disruption in the content world these days that sometimes it's hard to make sense of it all. I recently

Why We're Starting This Blog

It started with a film club. Fifteen years ago, I was working in software and hosted monthly screenings where directors, producers, editors, and film enthusiasts would watch films together and talk about craft. What struck me then (and stayed with me) was how little data existed to help these creators